Prolific in his trades, JAŸ-Z is a preeminent cultural architect and global icon and the founder of D’USSÉ Cognac. He is dedicated to offering brand patrons the finest selection of Cognac, ensuring an elevated experience with each sip. Versatile and multidisciplinary, JAŸ-Z is an entrepreneur across verticals who has launched numerous enterprises — with Roc-A-Fella Records and Rocawear as mere snapshots of his early success in the 1990s.
JAŸ-Z, a 25-time GRAMMY Award winner, is the co-founder and chairman of revered entertainment company Roc Nation, established in 2008 with Desiree Perez (CEO), Jay Brown (Vice Chairman), Juan Perez (President of Roc Nation Sports), and Tyran “Ty Ty” Smith (President of A&R). Roc Nation cultivates career longevity and masterfully amplifies the profiles of its collective of elite clientele in the music and sports industries, including Rihanna, A$AP Rocky, John Legend, Alicia Keys, Christina Aguilera, Megan Thee Stallion, Lil Uzi Vert, Kevin De Bruyne, LaMelo Ball, Robinson Canó, and Vini Junior. He is also a staunch supporter of Team Roc, Roc Nation’s philanthropic arm.
This VSOP is a collaboration between Barcardi and Jay-Z, produced at the ancient cognac house Château de Cognac. France- Masterfully crafted at Chateau de Cognac, one of the oldest Cognac houses in France. Naturally aged to a beautifully bold blend with a rich bouquet of woody notes and a touch of cinnamon. On the nose are a potent bouquet, rich notes of wood, and layers of cinnamon. The palate is smooth with notes of wood, spice, nuttiness, and cinnamon. The finish is smooth with notes of honey and dried fruit.