Kweichow

Moutai is China's national spirit, a sauce-aroma baijiu distilled from sorghum in the town of Maotai, Guizhou province. Bottled predominantly at 53% ABV, its flagship Feitian (Flying Fairy) is served at Chinese state banquets and given as the country's most prestigious business and family gift. Kweichow Moutai is among the most valuable spirits companies in the world.

Production is slow and strictly tied to place. Each batch takes around a year of repeated fermentation and distillation cycles, followed by years of aging and blending before release, and it can only be made in Maotai's unique microclimate. Combine that with enormous demand across China and the diaspora, and genuine Feitian consistently commands premium prices worldwide.

Counterfeiting is a real issue in this category, which is why sourcing matters. Flask is a licensed retailer and sources Moutai through legitimate import channels. Genuine bottles carry Moutai's anti-counterfeit features, including the red ribbon, sealed cap, and label security marks. If a price looks too good to be true elsewhere, it almost certainly is.

Serve it at room temperature in small tulip glasses or traditional thimble cups, sipped slowly alongside food. Expect a bold, savory profile: soy, fermented grain, tropical fruit, and a long umami finish unlike any Western spirit. It's traditionally shared over a meal and toasts, which is exactly how it shows best for first-time drinkers.

Yes. Vintage and limited-edition Moutai has a well-established collector following, especially sealed Feitian bottlings, commemorative releases, and examples from earlier decades. Keep bottles upright in a cool, dark place and preserve the box, seals, labels, and accessories whenever possible. Those details help document authenticity and completeness.