- BrandPappy van Winkle
- TypeBourbon
- Size750ml
- SKU 210000023363
This Van Winkle 1970 Family Reserve bourbon was distilled in February 1970 at the Stitzel Weller distillery and bottled in December 1984 by Julian Van Winkle III.
An exceptionally rare release, this was the original release of the Van Winkle Family Reserve brand, developed by Julian III with Gordon Hue, the owner of the legendary Cork n’ Bottle shop in Kentucky. Hue had previously approached Julian II with an idea to add prestige to his Stitzel-Weller bourbon by bottling it in cognac-style bottles instead of his attention-deflecting decanters. Finding Julian III more receptive, the idea quickly became a reality and in 1984 the Van Winkle Family Reserve was born.
Just as the bourbon industry was approaching all time post-Prohibition low, Julian Van Winkle III launched what could be considered America’s first fully fledged premium Bourbon brand. What seemed like madness was in fact a stroke of genius. Gordon Hue had distribution deals in Europe and crucially, Japan, which was falling in love with bourbon, particularly the “over-aged” variety that Americans would turn their noses up at (hard to imagine that now)! Hue bought 14 and 16 year old Van Winkle bourbons for his eager export markets in a harmonious relationship that only ended with the revelation from Julian III that he no longer had the enough aged whiskey in his warehouses.
Fun fact: Van Winkle had stated that he "got away" with using dripping red wax on subsequent releases since Maker's Mark only held the trademark in the US & not overseas. This release, however, was bottled for the US market and seemingly flew under the radar.