Florez Picard Merlot 2021
Winemaker’s note: “Well truth is I didn’t plan to make Merlot. I could spin you a story about Pomerol, but I’ll tell you why I made Merlot. Up to this point, I have mostly avoided the Bordeaux varieties. Not because I don’t like them, I’ve just focused more on Burgundy and the surrounding areas. Wine is also fashion, and Merlot has been out of the spotlight. However, when I agreed to have my friend German Soto farm an entire vineyard organically specifically for me, that meant taking the merlot. I even passed it up the first year when there was still flexibility. That being said we treated it as well as any of our wines and it turned out to be one of the best wines of the vintage! We put in a burgundy bottle out of defiance. Picard is apparently an ‘old name’ for Merlot, but the TTB wouldn’t let me use it as a variety so it became the name of the wine.”
Making of: hand-picked mid-October and destemmed entirely. Fermented with native yeasts in a traditional upright French curve, pressed at dryness. Let to age for 10 months on light lees in neutral French oak. Unfined, unfiltered, and no added SO2 at any point.
Personality: “Aromas of black cherry, black plum and cacao powder complement a palate marked by lively acidity, medium firm tannins and a juicy dark fruit core. Not a California fruit bomb like many Merlots nowadays, this wine shows good restraint and is a proper red wine.
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A wine list from Flask published in the early 1970s
Driving down Ventura Blvd in Studio City in the 1960’s has something in common with today, Flask Fine Wine & Whisky- Flask first opened its doors to the public in 1962. Decades later and it still remains a respected fixture in the Los Angeles community.
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